Privacy Policy
Effective Date: May 23, 2026
Thank you for choosing games, official websites, stores and supporting online services (collectively referred to as the "Services") offered by PlayFresh Games LLC (hereinafter referred to as "we"). This Privacy Policy clearly outlines our rules for collecting, using, storing and sharing your personal information, as well as your rights over your own data. By registering an account, downloading and playing our games, or visiting our official website, you confirm that you have fully read and agreed to all terms of this Policy. If you do not accept this Policy, please stop using all Services immediately.
This Policy applies to all online products and services of PlayFresh Games LLC. Our registered address is 1431 Alberton Cir, Lincoln, CA 95648, United States. We reserve the right to update this Privacy Policy from time to time, and revised versions will be posted on our official website.
1. Privacy Protection for Minors and Children
We attach great importance to the online privacy security of minors and strictly comply with the U.S. Children’s Online Privacy Protection Act (COPPA) as well as minor data protection laws worldwide.
Our Services are intended for users aged 13 and above, and we will not actively or intentionally collect personal information of children under 13. If local laws set a higher age of digital consent, such local statutory age shall prevail.
We may only collect necessary information of minors upon verifiable written consent from their guardians. If a minor sends an inquiry email to us, we will only use their email address to reply to their questions once, and delete such contact information immediately after communication without retention. Guardians may contact us at any time to review or delete all data stored on our platform related to their children.
2. Personal Information We Collect
We only collect information necessary for the operation of our Services, and the types of collected data vary depending on the products and features you use. Information is obtained from two sources:
(1) Information Automatically Collected via Devices and Services
- Network and device identifiers: IP address, advertising ID, unique device identifier; device hardware model, operating system, browser version, system language, carrier and internet service provider information.
- Behavioral records: game login time, match records, page browsing tracks, interactive operations, error logs; user preference data collected through local storage technologies to optimize product experience.
(2) Information Obtained from Third-Party Partners
We cooperate with social platforms, data analytics providers and advertising networks in compliance with relevant laws to supplement necessary user data:
- Basic demographic attributes and general geographic location obtained when you log into games by binding third-party accounts;
- Anti-fraud risk control data and feedback from user surveys, which are solely used to optimize games and identify cheating behaviors. We will not sell user information to external parties separately.
3. Purposes of Using Your Information
All personal information we collect shall only be processed for the following legitimate commercial purposes and will not be used beyond the agreed scope:
- Maintain basic operation of Services: enable game save files, store transactions, customer service tickets, system version updates and other core functions;
- Optimize product experience: analyze gameplay deficiencies, fix system vulnerabilities and iterate game content based on user behavioral data;
- Security and risk control management: detect cheats, hacks, account theft and fraudulent activities to maintain a fair gaming environment and protect account and fund security;
- Deliver personalized content and advertisements: display matched events and game promotions based on your gaming preferences, and you may disable personalized push services at any time;
- Legal compliance and performance of obligations: send non-marketing official notifications including updates to Terms of Service and this Privacy Policy, as well as account security reminders.
4. Parties Authorized to Access Your Information
Without your separate consent, we will not sell or disclose your personal information to irrelevant third parties. We may share data in compliance with laws only under the following scenarios:
- Authorized service providers: vendors providing server hosting, customer support, ad delivery, data analytics and anti-cheat risk control services. All partners sign non-disclosure agreements and may only process your data under our instructions without unauthorized secondary use;
- Mandatory legal requests: we will provide corresponding information in accordance with legal procedures when judicial authorities or regulators request data retrieval by law;
- Corporate asset changes: in the event of merger, acquisition or asset transfer, user data will be transferred to the successor entity together with the business, which shall remain bound by this Privacy Policy;
- Voluntary authorization by you: basic account information accessible to third-party social and payment platforms when you actively bind such services.
5. Your Rights Over Personal Information
You may submit requests to exercise all of the following rights via our official email. We will complete identity verification and respond to your requests within a reasonable timeframe:
- Right to opt out of marketing communications: opt-out channels are available in in-game settings and at the bottom of marketing emails to unsubscribe from promotional emails and event ads. You will still receive essential official notifications regarding account security and policy updates after unsubscribing;
- Right to control push notifications: you may disable mobile in-game push alerts directly via your device system settings to stop event pop-ups;
- Right to access and obtain copies: request full records of your personal data stored by us and acquire standardized exportable copies;
- Right to rectification: submit supporting documents to correct inaccurate account or device information;
- Right to erasure: apply for account deactivation and full clearance of your personal data. Nevertheless, partial data will be retained for a fixed period as required by laws to fulfill legal obligations, resolve disputes and prevent fraud;
- Right to object to processing: decline user profiling and personalized advertising conducted based on our legitimate interests;
- Right to withdraw consent: revoke any prior authorization for data processing at any time, which shall not affect lawfully completed processing activities prior to withdrawal;
- Right to lodge complaints: file a complaint with local data protection regulatory authorities if you believe our data processing practices have infringed your privacy rights.
6. Data Security Protection and Retention Rules
(1) Security Safeguards
We deploy multi-layered management, technical and physical security systems. Industry-standard encryption technology is adopted for data transmission and storage, with graded access controls in place. Only essential staff may access limited data, and all relevant personnel sign confidentiality agreements. However, no internet transmission or electronic storage method can guarantee absolute 100% security. Please contact us immediately if you detect abnormal account activity or information leakage. We will notify affected users and regulatory authorities in accordance with applicable laws once a data breach occurs.
(2) Data Retention Periods
- Basic retention rule: we preserve your data while your account remains active to support game save files and normal account functions. Data from long-inactive idle accounts will be regularly de-identified, and redundant information will be cleared periodically;
- Exception to erasure requests: even if you submit a data deletion request, we will retain a minimal set of necessary data until the expiration of statutory limitation periods to fulfill legal obligations, resolve account disputes and curb cheating and fraud. Such retained data will be completely erased or fully anonymized upon expiry.
7. Policy Updates & Contact Information
We will continuously optimize this Privacy Policy. Updated versions will be posted in the dedicated policy section of our official website, and major revisions will be notified to users in advance via in-game alerts.
If you have questions regarding this Privacy Policy, or wish to review, modify or delete your personal information and exercise any privacy-related rights, please reach out to us via our official email: [email protected]. We will verify your identity and reply to you as soon as possible.